Listing alerts

Know first. Know what actually sold.

The portals are on a delay and they show you what's popular, not what fits. This will watch the MLS directly for the exact thing you described and tell you the moment it appears — and when something comparable closes, so you always know what the market is really paying.

Build your alert

What are you looking for?

Pick as many as you like. Leave empty to watch all of Southern California.
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Tell me about…


You'll get one confirmation email. Alerts don't start until you click the link in it.

One unsubscribe link in every message and it works immediately. I don't sell or share your information, and you won't get a drip campaign — just the listings you asked for.

Why this beats the portals

  • It's the actual MLS. Not a syndicated copy on a delay. Listings surface here first.
  • It matches what you said. No "recommended for you," no sponsored placements, no listings from agents who paid for the zip code.
  • It shows you closings. Watching what sells — and for how much against asking — teaches you value faster than anything else.
  • Nobody buys your name. On the portals, your contact info is the product. Here it just reaches me.

Watching, not buying?

Good. Six months of watching a neighborhood is the cheapest real estate education there is, and there's no obligation attached to any of this. Plenty of people on this list won't buy for years. Some never will, and that's genuinely fine.